Improve your search engine optimization (SEO) by following these ideas and seeing your website climb to the top of search engine rankings.
1. Publish Content That Is Both Relevant and Authoritative
The most important factor affecting your search engine results is quality, authoritative content, and there is no alternative for excellent content—this is especially true for SEO marketing.
Quality content written with your intended user in mind enhances site traffic, which in turn raises your site’s authority and relevancy. Develop your web writing abilities and establish yourself as an authority on the subject you’re writing about.
Determine and target a unique keyword phrase for each authoritative content page on your website. Consider how your reader may use search phrases to locate that specific page. It’s difficult for a single webpage to get search engine ranks for several keyword phrases – unless the keywords are similar. If you want your website to rank for several keyword phrases, you must create a distinct page for each keyword phrase.
2. Maintain Consistent Content Updates
You’ve undoubtedly noticed that we, and search engines, are rather passionate about content. Regularly updated material is regarded as one of the best markers of a site’s relevance, so ensure that it remains current. Conduct periodic assessments of your material (semesterly, for example) and make necessary modifications.
Additionally, adding additional material to your keyword-rich blog will help increase your search engine results. Even shorter blog entries can be used to inform readers of the specific themes you’re addressing.
When constructing your website, each page has a gap between the head tags to include metadata or information about the page’s contents. A CMS site created by the UMC web team will have this data pre-populated for you. However, you must periodically evaluate and update information as your site evolves.
The title metadata determines the page titles that appear at the top of a browser window and as the headline inside search engine results, and it is the most essential metadata on your website.
The description metadata field contains the textual description that a browser may use to return results for your page search. Consider it your website’s window display—a short and compelling explanation of what is housed within that will entice visitors to come. Typically, a decent meta description will have two complete phrases. While search engines may not always use your meta description, it is critical to provide them with the choice.
4. Maintain a link-worthy website
A content-rich web page that is authoritative, objective, and helps viewers learn more about their interests is likely to generate connections from other websites, enhancing your search engine optimization. By including relevant links within the content, you may increase your authority and trustworthiness.
Always use descriptive links when connecting keywords—this enhances search engine optimization and provides value to your readers, particularly those with disabilities or who use screen readers.
5. Make use of alt tags
Always use alt tags or alternative text descriptions to explain your picture and video files. They enable search engines to find your website, which is essential for users of text-only browsers or screen readers. It may be as simple as it sounds but it is truly effective, specially in slow loading websites.